The body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin (TFW), in an attempt to put a stop to the jokes.
It seems that the federation was unaware of – or unconcerned by – the modern meaning of WTF until its acronym featured on a blog that compiles unfortunate corporate logos earlier this year. [sic]
Read more: WTF? Wisconsin Tourism Federation changes name after internet jokes.
I wonder if the Official Meeting Facilities Guide is next to change its name?
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I wonder if there was a discussion there about USING the double meaning rather than shying away from it. I’m not saying it would have been the best course of action, but the entire point of the company is publicity, so I think it should have at least been considered.
Good stuff, Ben, and thanks for making me waste 15 minutes trying to come up with another example. (I didn’t and need to run now, so I’m saved.)