Association social mediaphiles must be “the virus from without”

February 26, 2009

Rob Hahn is one sharp guy. I recently had the good fortune of hanging out with Rob for several hours as we advised the National Association of Realtors on their social media manager position. Recently, he posted some advice to the sucker who took the job newly-hired social media manager, and his advice was so […]

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Join Twitter today, just a day behind Google

February 26, 2009

If your association gets started on Twitter today, they’ll be only a day behind Google, which made it’s first organizational tweet yesterday: “I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010? That was the first official tweet from Google’s official Twitter account today… This looks to be another move […]

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Get to know Todd Carpenter, NAR’s Social Media Manager

February 25, 2009

If there’s an association poised to do great things with social media, it’s NAR. They’ve got a million members, significant resources, and a really sharp and well-connected social media manager. Get to know him and his boss, Hilary Marsh, in this audio post that I recorded for my association’s blog earlier today. It’s focused on […]

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World’s largest trade association hires social media manager

February 25, 2009

And the news gets spilled on twitter. Exhibit A. Exhibit B. I hope to have an interview with the chosen one today or tomorrow.

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Making the case for Arial and Times New Roman

February 25, 2009

Apparently the choice of typeface has a lot to do with your audience’s willingness to try this, that or the other. According to Scientific American, subjects in a psychology study were given directions about exercise… “Those who had read the exercise instructions in an unadorned, accessible typeface were much more open to the prospect of […]

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Speaker tips: How to present when audience is tweeting

February 24, 2009

Some speakers are so close-minded about texting, typing and tweeting during sessions that I wouldn’t actually expect them to read these tips about how to speak to a tweeting crowd. However, if you’re a speaker in touch with tech reality, you should definitely check out this blog post (scroll down to What About The Speaker?) […]

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Looking forward to hearing more of this from Clay Shirky

February 13, 2009

at Digital Now. h/t social reporter

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Dogma or Data? How do you make social media decisions?

February 10, 2009

These days, it seems like everyone’s got an opinion about social media. Trouble is, opinions don’t go very far in helping associations determine which strategies and tactics they should employ as they seek to capitalize on the undeniable and enormous potential that social media provides to associations and the executives who run them. Associations have […]

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McKinley’s Blog Watchdog – January 2009

January 30, 2009

Welcome to the first Blog Watchdog of 2009. Remember that you can get this column and more in McKinley’s monthly newsletter. Unlike Cindy, I took a lengthy vacation during the holiday season. I did, however, find time to recap the most excellent association blogs and bloggers of 2008 in my annual “best-of” post. With 2009 […]

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Recommended association marketing seminar

January 18, 2009

Just a quick post to let you know about a seminar I highly suggest attending or sending staff to. Kevin Whorton and Scott Oser join forces to offer the State of the Art Marketing Forum on February 4 in Washington DC. For only $149 you get a full day of interactive association marketing education from […]

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