If you don’t tell members about a dues increase, you’ll make more money

January 25, 2008

Today I got a copy of my real estate tax assessment. On the assessment, the county shows the current assessment as it compares to the last one so I can see how much of an increase there was from year to year. Contrast this with the advice from the Membership Marketing blog advocating for no […]

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The blogger speaks

January 22, 2008

Sorry for the commercial, here comes a shameless plug: I’m available for public speaking gigs, and my calendar is filling up quickly. February 27, 2008: Lunch & Learn Alexandria | Society of National Association Publications March 30-April 1, 2008: AE Institute Boston | National Association of REALTORS April 24-26, 2008: Digital Now Orlando | Fusion […]

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New take on blogger relations: Association staff invited to write for industry multi-author blog

January 22, 2008

Recently I was honored to be asked by Benn Rosales, ringleader of the AgentGenius blog, to join the list of contributing authors there. I accepted the offer and was introduced last week. If there are any other association staffers out there writing for multi-author industry blogs that aren’t association-endorsed, I’d love to hear from you. […]

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Published in a new ASAE book

January 18, 2008

Y’all must be getting sick of me, although I saw my subscriber count more than double overnight. Well, in the unlikely event you haven’t had enough of Ben Martin, now you can find me in a new book from ASAE & The Center called Membership Essentials. This book is the culmination of about five years […]

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Five super-trends affecting associations

January 17, 2008

J-Nott scooped me! Interestingly, three members of the blogoclump are published in the Fall 2007 edition of the Journal of Association Leadership. And, here’s an association blogging trivia question: An association blogger who stopped blogging before the `clump was even founded is published in this issue as well. The first association staffer to correctly identify […]

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Should associations write their own Wikipedia entries?

January 15, 2008

In Sumo wrestling, sometimes the bigger guy’s strength can actually become his biggest weakness. Last year, I wrote a post warning association executives of the inherent risks involved in creating Wikipedia entries for their associations. I set out to write six arguments against it, but couldn’t stop until I had reached nine. Associations Now even […]

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Something remarkable happened in November 2007

January 13, 2008

Remarkable if you’re a Facebook fan, anyway. For the first time, Facebook overtook MySpace in all three Alexa measures: Page views, reach and rank. MySpace reclaimed the lead in December, but given these trendlines, things look good for Facebook to take over as the undisputed number one SNS on the net. This wasn’t widely reported […]

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Ask the CAE. Get answers to your questions.

January 12, 2008

Over the years, I’ve gotten a ton of questions from readers about specific topics like… What are the potential liabilities for an association blog? Everyone keeps talking about podcasts, but how do I actually set one up? Which department should be responsible for an association’s social media initiative? How do you record the audio interviews […]

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What are eight things you don’t know about me?

January 11, 2008

Lee Aase tagged me on the eight things meme. The deal with this one is that you’re supposed to tell your readers eight things they don’t know about you. Sorry, Lee. Been there; done that. The nice thing about these memes is the opportunity to share some link love, so here goes… Dave Sabol Matt […]

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You should be reading these

January 8, 2008

No time to opine on them, but make sure you check out these two blogs updated in the past 24 hours: Idea Architects: Jeffrey CufaudeAssociation Inc. Ooh. Congrats to Kevin on his 300th post! Tagged: Association Management; Associations; CAE; Certified Association Executive You’re reading Certified Association Executive by Ben Martin, CAE. Subscribe by RSS.

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