Twitter in plain English and Twitter app recommendations: Twitbin, Flock and Utterz

March 7, 2008

Maddie blogged about some Twitter stuff. I have some stuff to add. First and foremost, there’s a brand new Commoncraft In Plain English video about Twitter. If you still don’t get Twitter, watch the video and behold its awesome power. Here come my favorite Twitter apps: Twitbin is a Firefox plugin that lets you see […]

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Ask the CAE: Where can I get practice CAE exams?

March 5, 2008

***UPDATE 3/6/2008: As if on cue, the GW Network’s CAE Action Team now has a bunch of downloadable practice exams for ASAE/Center members*** A while back I launched “Ask the CAE,” your opportunity to ask me any question you’d like. “Where can I get practice CAE exams?” is by far the most frequently asked question […]

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Oh, another web 2.0 calendaring tool… But wait! This one handles time zones and daylight savings time: ScheduleOnce.com

March 4, 2008

Ugh. Scheduling conference calls with board or committee members is a real pain, even if they’re all in the same time zone. I usually spend 10 minutes or more during my Cool Tools presentation ( I’m available to present it to your association, by the way) describing some of the web’s best online calendaring services. […]

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Blog Watchdog reveals four productivity tips to help association staff become more efficient

February 29, 2008

McKinley Marketing’s newsletter is back, and so is the Blog Watchdog. This column is a bit of a departure from previous editions, but I think you’ll like it. As always, the obligatory full disclosure: I’m a paid freelance writer for McKinley… The Blog Watchdog takes a slightly different approach in this February 2008 edition. As […]

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Three effective uses of a blog for association magazines

February 29, 2008

Here are four things I elicited from being on the panel at the Society of National Association Publications’ lunch and learn event yesterday. If an association publishes a magazine less than twice per month, it will probably run out of blog content in the interim if it is only repurposing magazine articles for the blog. […]

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Social media fear factor rears its ugly head at today’s Society of National Association Publications lunch and learn

February 27, 2008

Mobile post sent by bkmcae using Utterz. Replies. mp3 You’re reading Certified Association Executive by Ben Martin, CAE. Subscribe by RSS.

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The debate over association use of social media needs more fear

February 27, 2008

Bus in Guangzhou Originally uploaded by Lin Zhizhao Fear is a powerful motivator. It’s not usually the healthiest one, but frighteningly effective nonetheless. Fear is the primary reason associations are not embracing social media in my experience. Fear of losing control. Fear of the unknown. Fear of potential liability. Fear of (heaven forbid it!) negative […]

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Beyond Ning and CollectiveX: Open source social networking site platforms

February 25, 2008

White label social networking site (SNS) platforms are nothing new. Setting up a white label SNS is like creating a facebook for your membership. For example, Ning.com, one of the most popular of these, lets you create a SNS around any topic you want in a matter of minutes in their hosted environment. I have […]

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What good is PAC money if you don’t spend it?

February 20, 2008

I’m perplexed by the NAHB’s decision to stop making political contributions out of their PAC until Congress comes to aid the new homes market. From TheHill.com – Homebuilders’ pledge confounds K Street: “Lobbyists are shaking their heads over an apparent ploy by the homebuilders’ lobby to freeze its political action committee (PAC) contributions to lawmakers […]

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Are organizations more or less able to get involved in social media marketing than individuals? Embrace mass conversation and let your humans be human

February 16, 2008

Dana Theus posted a comment to my last post, Antisocial media: Why most associations grasp the ‘media’ part, but not the ‘social’ part, of social media, that I agree with, right up to the conclusion, anyway… Interesting take. I think you’re right about what you say, but I also think there is another dimension to […]

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