Making a loud noise and leaving the room since 2004

I see so many blog posts that were obviously composed in Microsoft Word, because they have inherited all the crazy formatting that Word uses. They look dreadful. Well, here’s the easiest way to strip all that junk out of your post: Copy the text out of Word and then paste it into the HTML or […]

You may know about Principled Innovation’s association social media wiki, where the association community’s use of social media is cataloged. Now, Principled Innovation is launching a new survey designed to help association leaders gain a greater context and understanding of association social media metrics association professionals all wonder about. This survey seeks to answer questions […]

I’m increasingly puzzled by the term “self-forming groups”. And even more puzzled by the threats that many association executives seem to see in them. You know what I’m talking about: The groups that seem to arise out of nothing from listservs, bulletin boards, and — increasingly — social networking sites. Truth be told, all associations […]

You can get this column and others from the expert consultants at McKinley Marketing by subscribing to their monthly newsletter. Customary disclosure: I’m a paid freelance writer for McKinley. Great marketing starts with a great service or product, which can only come from a culture of innovation. Last week at Digital Now, a cutting-edge technology […]