Lessons learned from Lee LeFever

by Ben Martin CAE on January 3, 2008 · 0 comments

I’m an unabashed Lee LeFever fan, mostly for his In Plain English videos. This roundup of 15 things he learned last year is great, too. My two faves:

Solve problems when they need to be solved. If you have a big idea, don’t try to research and plan everything from the start. Instead, do what you can today and tomorrow’s problems will be revealed in due time and in a manageable way.

You’re never too small to build a brand. Give your company a name and logo and make it a part of everything you do. The best time to plant an oak tree was 80 years ago – the second best time is today.

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